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Customer Personas in Email Marketing: How to Effectively Implement Them
Souce: Freepik If you ask any marketer, the first thing they do is check emails. Emails continue to be the best and most effective communication channel for brands to connect with their target users....
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Learning from Others’ Email Marketing Failures
Source: Freepik Email campaigns are vital for businesses; however, not all email marketing strategies are successful. By learning from others’ email marketing failures, we can avoid common pitfalls...
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Images in Email Marketing – More than Meets the Eye
If you thought we were going to start this article without saying, “A picture is worth 1000 words”, you were mistaken. Clichés stand the test of time for a good reason. The truth is that marketing is...
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The Rise of AI in Email Marketing: Friend or Foe?
Email marketing has been a cornerstone of digital marketing strategies for over two decades. However, email marketers must also change as digital marketing changes and customers expect more. This is...
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Email Marketing for Content Creators and Bloggers
Header source: Freepik Email marketing is clearly alive and well in the creator economy. Email marketing for content creators, bloggers, and influencers delivers tremendous value, as they want to...
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Love at First Click: Unleash the Power of Email Marketing This Valentine’s Day
Valentine’s Day is approaching fast. Have you automated your campaigns and scheduled them for sending? If not, it’s high time that you start crafting holiday messages that will not only captivate your...
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Email Marketing for Parents: Creating Content for Fellow Caregivers
As a parent, you’re well-acquainted with the circus act of juggling – managing sleep schedules, feedings, and, of course, your career. In this whirlwind of responsibilities, you’ve become adept at...
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Small Business Email Marketing: From Basics to Brilliance
Why should you invest in your small business email marketing? Well, businesses worldwide earned $10 billion in revenue from email marketing in 2023. But tapping into this goldmine would require expert...
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Email Marketing Storytelling: Guiding Subscribers Through Compelling Stories
To make the best of your marketing, you need to work on emails that guide subscribers through compelling stories. By harnessing the power of email marketing storytelling, you can captivate your...
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When is the Best Time to Send an Email? Understanding the 11 Crucial Factors
With over 333 billion emails sent and received daily, email remains a vital component of modern communication, particularly in business. However, when to send an email is a billion-dollar question....
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